Frozen in Time in the Klein Blue Sea: A Packaging Design Masterpiece

Tiger Pan's Award-Winning Design Combines Art, Functionality, and Innovation

The design draws its inspiration from Yves Klein's colour art, particularly Klein blue, a hue that has remained popular for nearly six decades. The blue acrylic bottle cap, adorned with bright gold "mountain shaped" metal fittings, creates a dreamy blue and gold visual through light refraction. This simple yet striking colour scheme penetrates the soul, reflecting the designer's admiration for Klein's work.

What sets this design apart is its unique blend of aesthetics and functionality. The packaging is not merely a container; it tells the story of the brand, Dr. Plant, and its two-decade-long commitment to providing natural skin care solutions derived from alpine plants. The design embodies the brand's slogan, "A Proud Moment," with the product's star ingredient, the alpine dendrobium plant, embossed onto the outer box.

The design realization process involved meticulous attention to detail and innovative techniques. Gold stamping was used to print the lines and selected elements, adding a touch of luxury to the packaging. The bottle and outer box dimensions were carefully calculated to ensure a harmonious visual effect and practical functionality.

Despite the challenges of improving packaging quality and user experience without incurring additional transportation and production costs, the design team managed to create a high-quality product. The use of frosted materials, elaborate iris patterns, and simple stripes contribute to the package's refined aesthetic, enhancing the consumer's experience.

The "Frozen in Time in the Klein Blue Sea" design project, which lasted three months, was designed in Shenzhen and produced in Beijing. The design team, led by Creative Director Tiger Pan, included Graphic Designers Yuxuan He and Qiyuan Xiao, Image Editor Juanjuan Wu, and Technical Directors Zhangkun Xie and Jinyan Zhou.

In conclusion, Tiger Pan's award-winning design is a testament to the power of art, innovation, and functionality in packaging design. It not only enhances the consumer's experience but also tells the brand's story in a visually captivating way. The "Frozen in Time in the Klein Blue Sea" design embodies the essence of modern packaging design, where form and function harmoniously coexist.